The Journey Of Starting And Running Sustainable Fashion Shop

by: Leanne Palmer

In 2008, my husband died of cancer and the global economy melted down. These two things, personal and global, happened more or less simultaneously. Afterwards, I felt that I needed to start something new. Over the next few years, I founded Quotidienne, an online shop selling clothing for the art of everyday life. The process has been challenging and rewarding, an ongoing learning process.

I have always been interested in how clothing helps us express personal style. As the recession wore on, I saw old business models failing, and new ones springing up. I live in Portland, Oregon, where almost everyone I know has their own business, but it took me a couple of years to build up the confidence and research to start the shop. Once I did, I had to learn everything from scratch, though my background in visual art gave me head start on photography and styling.

I was profoundly influenced by writer Bruce Sterling’s Viridian Design project. Sterling wrote:“Do not “economize.” Please. That is not the point. The economy is clearly insane. Even its champions are terrified by it now. It’s melting the North Pole. So “economization” is not your friend. Cheapness can be value-less. Voluntary simplicity is, furthermore, boring. Less can become too much work.”

The items that you use incessantly, the items you employ every day, the normal, boring goods that don’t seem luxurious or romantic: these are the critical ones. They are truly central. The everyday object is the monarch of all objects. It’s in your time most, it’s in your space most.”

Quotidienne is about restoring the items in our everyday wardrobes to their place among the “monarchs of objects.” Instead of fast fashion, I offer clothing and accessories that are meant to last for years, made by people who love what they do.

Beauty is everything. I’ve learned that to reach people I need to emphasize the beauty of the products, and show that customers are investing in wearable art. I tend to want to focus on the educational part of sustainable and ethical fashion, but that can come off as preachy and negative if I’m not careful. I consider it part of the shop’s mission to show people the benefits of “buying better,” but I am still learning how best to communicate that to my customers.

I rely on thorough Internet research to find the designers I work with, and I’ve learned through experience the importance of developing relationships with the designers. We each need to prove that we can follow through on our responsibilities to each other. I need to show them that I will pay on time and represent their work well. They need to demonstrate that they can deliver what they promise with consistent quality.

These aspects of running the shop are challenging, but they are also what I love about it. Showcasing designers who love what they do is important to me. I also love selling beautiful, minimalist things that can be worn every day. This is the easy part.

The hardest part of the business is unquestionably the financial aspect. I never expected running a business to be easy, but it’s even more difficult than I anticipated. I drive a 22-year-old car (and hope every day it will keep going), I live very simply, and I work another part-time job to help pay the bills while the shop gets established. It’s not unusual for me to work 15-hour days.

The other hard part is “selling.” I don’t believe in persuading people to spend as much money as possible on something they may not even want. However, as a shop owner, I do have to convince customers that I am offering something beautiful that they will love and use on a regular basis. I try to show them the long-term value of the items in my collection. I like business author Seth Godin’s approach, and recommend that aspiring business owners read his work.

Despite the challenges, I love running Quotidienne. The “Fashion Cycle” makes no sense anymore. The pressure to have new collections every season is hard for the designers, financially difficult for small boutiques like mine, and encourages waste. Going forward, I want to help develop a community that can meld the everyday with a bit of luxury and even romanticism. I think it can be done, but it requires us to change our mindset as consumers.


Leanne Palmer is the founder and owner of Quotidienne, an online boutique selling clothing for the art of everyday life. We provide a tightly-edited, well-crafted collection with a minimalist and slightly quirky take, made by people who love what they do. Everything in the shop has been chosen with thought, carefully selected to work together seamlessly but also mix well with your existing wardrobe. Instead of a closet stuffed with fast fashion, we want you to have a wardrobe of quality things you love and wear with pleasure.

Menswear Brand ‘Tahaanga’ Launching The Ultimate Biking Dress Shirt

Tahaanga Shirts

by Nevena Rousseva

Imagine biking in the fastest drying, breathable, moisture wicking, odor resistant, wrinkle free dress shirt. New York based menswear line Tahaanga is making that possible. The Tahaanga shirts are designed to enable men to bike to work without looking like they biked to work.

Made out of a proprietary fabric blend, the Tahaanga shirts have properties of the highest active-wear fabrics with the look and function of sharp dress shirts. One of the most important components is the sustainability of the fabric. The manufacturing process uses 94% less water, 10% less energy, and emits 15% less CO2 than traditional cotton, and uses 50% less energy and emits 32% less CO2 than other synthetic fabrics. That’s pretty fashionable.

Tahannga is currently raising money through their Kickstarter campaign and I had the chance to ask founder Manuela Fassbender a few questions about this project.

Tahaanga Shirts

What was the inspiration for Tahaanga?

I saw a gap between performance wear and stylish menswear. Active and health driven lifestyles are where it’s at right now. We at TAHAANGA want to provide a classic button dress shirt that combines style and function for casual and formal wear and help guys to look fresh even after wearing the shirt all day long.

The shirts are designed for business and business travel, but of course for anyone wanting a high-end shirt that looks good while running around, biking, going to meetings or meeting friends after work.


The fabric used for the shirts is a proprietary blend. What was the process of developing it?

I searched the globe to find the finest cotton blend with performance properties that have an exquisite look and soft and smooth touch, but yet has all the performance properties of the highest quality active-wear. Our fabrics are: breathable, odor-resistant, quick drying, wrinkle free and moisture wicking.


Where will the shirt be manufactured?

Tahaanga shirts are proudly developed in the design Hub of NYC and manufactured in Italy with its well established tradition of exceptional craftsmanship.


What has been the most fun part for you so far?

It all started with a dream/vision/idea—Finding an amazing team to take the idea to execution.


What has been your biggest challenge so far?

Creating a product on a shoestring.


How often do you bike and what is your favorite place to bike to?

During the warmer months I ride my bike 3 times a week. – I love to ride along the Hudson river on the New Jersey side passing right by the Stature of Liberty.♥


Make sure to check out and support the Tahaanga Kickstarter campaign.

Tahaanga Shirts

These 5 Designers Create Sustainable Wedding Dresses For The Modern Bride

Wedding Collage

sources: Pinterest, Minna, Celia Grace

by Patinka

Bridal fashion is always evolving. Styles change, fabrics change and hemlines change. But the change I want to explore is the one towards sustainability. Can bridal fashion be sustainable? Can you be a conscious bride without reusing your mother’s gown? And are there any decent options out there?

The answer is…You bet, there are plenty of options!

The growth in demand for eco-conscious fashion is making designers rethink bridalwear. Hundreds of wedding gowns designers around the world use upcycled and sustainable fabrics and support local or in-house production with fair-trade practices. The following five eco-friendly designers can make your wedding gown dreams magical and even more meaningful.



Minna Wedding Dress

Minna creates handmade wedding gowns out of vintage and certified organic fibers utilizing a zero waste cutting technique. Minna’s Eco-Luxe wedding dress designs have been featured in Vogue, Elle and Brides magazines. You can decide between ready-made designs or create your own custom dress. The gowns are inspired by boho chic.



Front Lace Silk Celia Grace Eco Fair Trade Wedding Dress

Celia Grace’s gowns are made from eco, handwoven silk and dyed with safe nontoxic formulas. People who work for the company get work security and fair wages. Also, for every dress sold a water filter will be donated in Cambodia. There are choices for every type of bride in many different styles.



Tammam Wedding Dress

Tammam creates custom made dresses to fit the wishes of each bride. The gowns are carefully made using ethical material and sustainable production methods.  Most of the gowns are made out of soft eri (vegeterian) silk and interlined with organic cotton. The collection is perfect for a fashion forward and edgy bride.




Deborah Lindquist’s designs are created with a mix of upcycled organic fabrics and embellished with vintage stones. The gowns are couture and fully sustainable. Her designs are a perfect mix of  vintage fashion with current trends in bridal fashion. The designer also supports American and local production.



Nicole Lenzen Wedding Dress

Nicole Lenzen works closely with clients to create the perfect wedding for each bride. Gowns are made only from sustainable and fair trade fabrics. Lenzen supports local production and all her gowns are made in Brooklyn.



About Patinka

I find pleasure in writing and sharing ideas about my fashion. I enjoy fashion for what it is and how it looks and feels whether it is Chanel or a cool thing from a thrift store. I strongly believe there is a future in recycling and reusing fashion. I love creating stories through styling. I am always open on new adventures. What’s next? Hopefully much more to come.

Blog /Facebook /Instagram

Discovered Marketplace Connects You With Artisans From Around The World

Discovered Marketplace

products made by artisans and sold on Discovered

by Nevena Rousseva

There’s something very special about an artisan made product. It’s a connection; to the person who made it, to their life experiences, and to the place where it was made. But it’s not always easy to find artisan products. Often you have to travel to far away places. That is until now. Enter Discovered, an online marketplace, founded by Gijsbert van der Sleen, that connects you directly with artisans and their products from countries like India, Morocco, Indonesia, Kenya, and Sri Lanka..

So if you want to find a unique gift for someone special, or just something for yourself, you don’t have to travel halfway around the world. All you have to do is shop through Discovered. And to get you started we are giving away 10 Euro (12 dollars) gift card to one reader! For more details see below.

Discovered Marketplace

artisan products found on Discovered


To discover what Discovered is really all about we had the chance to ask PR manager, Amber a few questions.


1. What is the concept behind Discovered?

It is a community connecting artisans and consumers and takes you on a journey around the world from your own home. On the marketplace you can find handmade products and the unique stories behind them, share your own (travel) stories and share your discovered artisans.


2. How did the idea for Discovered come about?

The idea came in 2012 : during his travels, Gijsbert discovered the best stories hidden behind special handmade products. The artisans asked whether there was an opportunity to share their stories to Western countries. They wanted to do business, but sometimes they just do not have the resources to do this. An opportunity was born, and Gijsbert wanted to make this possible for them by creating a marketplace where they can sell directly to consumers.


3. How is Discovered different from Etsy?

At Discovered we take out the middlemen so the artisan can earn more. We support the artisans wherever possible by working together with local scouts. These are people who speak their language and help them wherever possible. They help them by taking excellent photos and help them deliver a good quality product. Artisans can set their own selling price, adjusted to the western market, and on top of that we have a 15% margin. The artisans on Discovered are only from emerging countries.


4. How do you find the artisans?

We have local teams in 12 countries and we started by bringing 10,000 products online. We also have a Seller Activation team here in our office in Rotterdam who communicate with our local teams.


5. Are products shipped directly by the artisans?

Yes the artisans sell directly to consumers and ship the products.


6. How is sustainability incorporated into the Discovered marketplace?

Since a month we are a B Corp. B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk. B Corps are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.

We believe we can contribute to a greener world, and therefore we instruct the Discovered seller to contribute too. A lot of them work  with recycled material, non chemical substances and sustainable packaging.  One of our core values is to be as green as possible, so if you would ever visit our office, you will see a lot of plants :)

7. What are the artisans saying about Discovered?

The artisans are really enthusiastic about Discovered sharing their stories, not only selling their products. You have a good example on this video (starting from 3.10 min) with our artisans Api Happi.


8. What are some of the best selling products so far?

Our popular artisans are : Maritjee store, Tulsi Crafts, and Api Happi


9. What markets will Discovered be entering next?

The next step is communicating global and choosing one country to set up the Discovered Academy, an academy teaching the sellers how to sell online.♥



For a chance to win this gift card, lave a comment below and you will automatically be entered. 


To learn more about Discovered and shop the marketplace click here.

Meet: Myrrhia Fine Knitwear, A Socially Responsible Knitwear Brand From Oakland, CA

Myrrhia Fine Knitwear

by Patinka

Sustainable fashion designers are growing in force, and it feels good to see that the American market is becoming more environmentally conscious. Fashion is an inseparable part of people’s lives and it is time to make smart fashion choices.

Let’s meet Myrrhia Fine Knitwear an Oakland, CA based socially responsible clothing brand specializing in knitwear that was started in 2010.

The founder Myrrhia Resneck calls her brand socially responsible and a form of self- expression. “My company isn’t just about pretty clothes, or just about me and my point of view stylistically, it’s about self-actualization for all of us. I hope to be part of the antidote to a culture who treats its people–and the environment that sustains them–as disposable.”

Myrrhia Fine Knitwear

The Fall 2014 collection is characterized by great shaped silhouettes in rich chocolate, black, and gray tones and complimentary jewel colored motifs in radiating patterns, which mimic networking energies and rippling heat waves.

MFK offers very functional yet sophisticated and edgy clothing for both men and women. The Fall 2014 women’s collection includes super soft and cozy, figure-flattering sweater dresses and pullovers, bold zipper cardigans and capes, chevron circular skirts, pioneer cowls, slouchy beret beanies and faux fur hats just perfect for Fall. The men’s collection consists of crew and V-neck patterned pullovers, high neck commander sweaters with reclaimed wooden buttons, stylish knit beanies, and buckle cowls to make every guy look stylish and feel warm.

Myrrhia Fine Knitwear

All garments are manufactured on a seamless Stoll knitting machine. MFK uses yarns and fibers that were grown and spun in the USA. They choose local and organic fabrics and materials whenever possible.

The other great quality of the collection is convenience. Because of the high quality and natural origin of the fibers, all of the garments are wrinkle-resistant. It makes it very easy to care for MFK clothes, completely eliminating the need for toxic dry cleaning treatments (which is another way to take care of our environment).

For more on Myrrhia Fine Knitwear click here, to shop click here.


About Patinka

I find pleasure in writing and sharing ideas about my fashion. I enjoy fashion for what it is and how it looks and feels whether it is Chanel or a cool thing from a thrift store. I strongly believe there is a future in recycling and reusing fashion. I love creating stories through styling. I am always open on new adventures. What’s next? Hopefully much more to come.

Blog /Facebook /Instagram

In Sustainable Fashion News…Fashion’s Compliance Struggle, Kering & Sustainability, Forest NGO Winning Over Fashion, Sustainability at H&M

Stella McCartney Green Carpet Challenge

Green Carpet Challenge collection by Stella McCartney / source

Op-Ed | An Industry in Denial: Fashion’s Struggle with Compliance

Placing Sustainability at the Heart of Kering

How Canopy Planet, a B.C. forest advocate, won over the fashion giants

H&M’s environmental sustainability coordinator on sustainable materials

“Sustainability is a part of everything we do,” says H&M designer

Sustainable fashion should tap into power of millennials

rêve en vert and Fashion’s Conscious Future

Here’s Why You Should Care About Sustainable Fashion 

Nolcha Fashion Week Spring/Summer 2015 Recap

Nolcha Fashion Week Spring 2015

By: Dominique Drakeford

Nolcha Fashion Week is a leading award winning event, held during New York Fashion Week, for independent fashion designers to showcase their collections to a global audience.


Day One of the Spring/ Summer presentations kicked off with a glorious runway presentation by Katty Xiomara. Her elegant silhouettes were like watching a romantic novel of divine ingenuity.

Starting the collection off with a soft pinks and metallic golds, instantly set the mood for that of a virtuous fairytale. The models were primped with collars, strategically placed pockets and textured trimmings. Keeping the collection very soft with the blues and whites was expected per usual, but Xiomara infused bold reds and burgundys with eye gazing patterns just to keep us on our toes. The array of ensembles mixed with the sophisticated layers was an ideal collection for the refined woman.

 The evening shows were a presentation of dignified designs with a mixed collective runway of hidden treasures.

Rinat Brodach immediately caught our attention with the first model walking out with a luminous sandy auburn fro strutting down the runway in a sassy hip-hugging black dress. Staying strong with a pallet of black, silver and charcoal, Brodach expressed inner sensuality that oozed confidence. The collection was sleek and effortlessly sexy. By utilizing drapery to tell a story, she kept us guessing ’til the end. But it wasn’t until the 4th to last look glided across the airstrip. A futuristic see through shoulderless shield with an oversize fish bowl neck made Rinat’s ability limitless.


Sofia Arana was the next designer whose pure collection immediately took us from mysteriously sexy to soft earth tones of the contemporary whimsical genre. Instantly loving the cuts, flares and details, Sagardia’s casual elegance made for a mouth watering collection. Staying on trend with jumpsuits, rompers and summer dress, her line was very simple with a hint of novelty.


Expecting, the next collection of jaw dropping woman’s wear, was completely dismantled by a bald stud in metallic tailored pants, sunglasses and a royal blue top. To my surprise, an assortment of men’s wear came full frontal by Schulyer 4 Alberto Pants, Carl Gross, Codice, and Haupt. The swag amongst the men varied from blazers and bowties to skateboard casual. All of the designs were well tailored with practical looks, but what stood out the most was the effortlessly diverse models and spot on props. Whether it be the less than stereotypical bearded hipster with an open cardigan or the gentleman wearing sandals and Dre beats, the mantra by far was “wear it proud”.

Mariana Valentina angelically alluring collection brought us right back to why we love Nolcha. From sequins and jewels to lace and sheer cutouts, Lira made onlookers feel classically chic and romantic. Showing for a 3rd year now, her designs took it up a notch with fluidity and sophistication. Playing with numerous sheer nude silhouettes, Mariana uniquely incorporated vine-like embellishments that can easily be a statement piece in any woman’s wardrobe.

Before the first model of the last collection showed her face, Mimi Tran enticed us with a soulful and upbeat Asian inspired soundtrack only to present the juxtaposition of formal gowns. What started out as a simple bridal wear dress, quickly transitioned into a whirlwind of majestic stallions parading the runway. Influenced and inspired by the combination of European luxury, Hollywood glamour and high fashion, her hand-crafted collection could easily be seen on the red carpet. The beadwork and sequin detail was beyond immaculate. With a surplus of geometric aggrandizements, streamline slits and manipulation of pattern placement, Tran ended the show with nothing short of astonishment.



About Dominique Drakeford

My name is Dominique Drakeford. As an ethical fashion mogul and community activist, I am an “Ambassador for Sustainable Style”. Upon completing my Masters Degree from NYU in Sustainable Entrepreneurship & Fashion, I have ventured into spearheading my own Sustainable Fashion PR Company called Drake Natural. Through my work I express how fashion is a meaningful medium of awareness that has potential to create “upstream” opportunities for intervention and prevention. I am engrossed in life’s journey and I’m infatuated with learning, growing, and having fun!

Facebook / Twitter / Instagram / Tumblr


Summer in New York


by Patinka

Living in New York there are so many things happening all year long…however, the best of the best happens during the summer. Time, as usual, is flying by like crazy. Before summer is over go out and enjoy yourself as much as possible. Whatever you do and wherever you’re going or coming from do it in New York style and while you are at it, do it in sustainable New York style. The options for activities, as the options of style, in NYC are endless. You can have the feeling of being on vacation without even leaving the Big Apple. What are you waiting for? Summer is waiting out there, and so are these gorgeous pieces!






About Patinka

I find pleasure in writing and sharing ideas about my fashion. I enjoy fashion for what it is and how it looks and feels whether it is Chanel or a cool thing from a thrift store. I strongly believe there is a future in recycling and reusing fashion. I love creating stories through styling. I am always open on new adventures. What’s next? Hopefully much more to come.

Blog /Facebook /Instagram

A Blast From The Past With Dana Liu, 8 Questions For The Sustainable Designer

Dana Liu by Kate Glider

Dana Liu is not just any designer. She is a craft revival, sustainable designer! Through her own research, she has interestingly created different procedures to naturally dye clothing. She uses these techniques and incorporates them into her culturally influenced designs. She puts a modern twist on old cultural looks, giving her designs an amazing versatility that cannot be replicated. I got the chance to ask her in depth questions about her unique techniques and designs!


1. How did you become interested in sustainable fashion?

I first became interested in sustainable fashion when I was working on a portfolio project for a scholarship competition.  My inspiration for the collection was a course that I was currently taking, Medical Botany.  I was inspired by the concept of medical botany as well as the shapes and colors of the plants.  A professor suggested that I consider using sustainable fibers and I started to research environmental and social responsibility.  Once I was aware of sustainability in the industry, I just had to do it!


2. On your website it states that you use some interesting natural materials and dyes. Can you tell me a little more about that?

I spent the past year experimenting with dyeing organic cottons and peace silks with natural dyes.  Through the advice of professors and my own internet and library research I began to dye using fruits, vegetables, herbs and flowers as dye materials.  It’s super exciting to completely change the appearance of cloth using plants that you can find right in your grandmother’s garden or produce section at your local grocer!  My most successful natural dyes were extracted from yellow onion skins and red cabbage.  Both vegetables produced rich, vivid hues.  I dyed fabrics in my senior collection using yellow onionskins and acorns.

 Dana Liu


3. I see through your portfolio that you incorporate different cultures into your pieces. Which is your favorite culture to incorporate?

I focused on Japanese culture for my senior thesis collection and found many different aspects to be inspirational.  I incorporated aesthetics, traditional dress and artisanal textile and surface manipulations.


4. What inspires you other than cultures in regards to your collection?

I am also inspired by the women who I visualize wearing my clothing.  I try to create garments that are wearable and classic, yet have special elements.  I think that each garment should be able to stand alone and as part of an ensemble.  My favorite look in my collection is the shibori dyed maxi dress with the organza shell because even by themselves, each piece has a presence and makes a statement. 


5. Do you ever find it difficult to incorporate these cultures into modern pieces?

It can be a challenge to incorporate cultures into modern, wearable pieces.  However, I try to be inspired by concepts within cultures in addition to referencing visual aspects.  The challenge of incorporating different cultures into wearable, fashion-forward garments is what makes designing fun and interesting.  It requires creativity, critical thinking and some wit!  I like to think that I have just enough of all three to create garments that you can’t mistake for costumes.

 Dana Liu


6. I noticed you use very unique Japanese process within your textiles. Can you explain the processes of Sahiko and Shibori?

Sashiko is a Japanese embroidery technique that uses running stitches to create geometric designs.  In addition to being used for decoration, it can also be employed to mend old garments.  I actually used it to patch up an old pair of jeans that I stole from my boyfriend and turned into authentic boyfriend jeans!  Its versatility and durability make it an awesome way to upcycle clothing.

Shibori is a Japanese textile dyeing technique.  It creates unique designs by clamping, twisting, tying and folding fabric and dipping it into a dye bath.  I always feel a lot of anticipation when shibori dyeing fabric because you don’t know how the fabric is going to look until you’re finished dyeing it!  That anticipation only seems to exemplify the beauty.

7. You told me you work and also hold two internships. Tell me about them.

I am currently working two jobs and interning in the city two days a week.  I babysit for two little boys early in the morning three days a week and work at a local boutique, Veronica Rayne Boutique.  I am interning at Loomstate, an organic cotton apparel brand.  I work with the Sustainability Initiatives Director on a myriad of environmental responsibility and social fairness projects.  Every day is packed with a tons of new ideas and information.

 Dana Liu


8. What can we expect from you in the upcoming future?

Well, in the near future I hope to find an entry-level design position at a sustainable women’s wear company. I am excited to join the sustainable leaders in the industry and to be creative and learn a lot along the way.  I hope to have the opportunity to design for brands that align with my values and to share my passion for sustainable fashion with anyone who will listen!  My best friend and I constantly joke about starting our own sustainable design brand one day.  But I’m pretty sure neither of us are actually joking. Since I’m only a couple of months out of college, it’s all up in the air right now!  I keep telling myself that that’s how it’s supposed to be!


For more on Dana Liu click here.


In Sustainable Fashion News…Fast Fashion Will Never Be Sustainable, How Ethical is Fast Fashion, Brands Empowering Women


H&M will never truly be sustainable / source

Fast fashion will never be sustainable, no matter what companies say

The fashion brands empowering women in developing countries

How ethical are high street clothes?

Returning fashion manufacturing to the UK – opportunities and challenges

Adidas Detox: This Time, They Mean It!

Shana Luther Makes Handbags for the Independent & Confident Woman Who Knows Her Way in Life

Shana Luther Bags

By: Patinka

Take sustainable fashion in your hands! Literally, by picking up a Shana Luther handbag. Brooklyn-based Shana Luther creates beautiful and handbags for the independent and confident woman.

Fascinated by fashion and modern design Shana has created a refined line of leather handbags that are designed and manufactured in Brooklyn. Through design Shana explores new ways to create the perfect handbags for women who know how to rule the world. She loves the idea of dressing around a bag. Making the bag the focal point and creating outfits around it.


Shana Luther Bags

Charlie Tote in royal blue

A favorite bag from the collection is the Charlie Tote in royal blue. It can hold all of the daily essentials- Ipad, water bottle, books, magazines, and all the other things we can’t live without. This bag makes life easier and keeps everything organized with one exterior zipper pocket as well as one interior zipper and cell pocket. Perfect for a city girl who is efficient, organized and of course chic.

Shana Luther Bags

William bag

The William bag is great for any woman: a student, a mother, a working professional. It can hold your daily essentials plus much more. It’s what we women love! A big elegant, convenient and fashion forward bag, that goes with any outfit.



My Charlie Tote in royal blue

As somebody who loves sustainable fashion I’ve become a fan of  Shana Luther’s bags. One of my personal favorites is the Charlie Tote. For more on how I style this and the William bag click here.

To learn more about Shana Luther and her bags click here.


About Patinka

I find pleasure in writing and sharing ideas about my fashion. I enjoy fashion for what it is and how it looks and feels whether it is Chanel or a cool thing from a thrift store. I strongly believe there is a future in recycling and reusing fashion. I love creating stories through styling. I am always open on new adventures. What’s next? Hopefully much more to come.

Blog /Facebook /Instagram

Hot Shorts for a Hot Summer

Summer Shorts


1.Honest By 2.Amour Vert 3.Motel Vintage 4.Bazaar 28 5.Afia 6.Free People


By Kate Glider

The first official day of summer is quickly approaching and soon we’ll be sporting full on summer looks. It’s time to take out your old shorts and update your wardrobe with some new ones. With all the different varieties of shorts that are trending this summer season, one can’t go wrong with any shorts look! Whether they  are denim or fabric, solid or print, there is no better way to dress up or dress down an outfit than with a pair of amazing shorts!

Repurposing Nola Creates Sustainable Bags Piece by Peace

Repurposing Nola

Repurposing Nola

by Dominique Drakeford

What is RepurposingNOLA?

-noun;-verb  ~ a New Orleans-based, female-owned triple bottom line company utilizing excess fabrics of our community to create sustainable designer goods

REpurposingNOLA Piece by Peace is a New Orleans based and produced fashion brand utilizing fabrics from the community to create sustainable beautifully crafted designer goods. Founder and indie fashionista Traci Claussen prides herself on being a triple bottom line company.  Sourcing locally in both materials and labor are the foundation of their policies in supporting local people and the planet as they design and produce every collection. In their products they utilize materials such as burlap coffee sacks from the local roasting plant PJs Coffee while salvaging belts from thrift stores who help the community.

Repurposing Nola

Repurposing Nola

She makes stylish one of a kind bags that are all sourced locally. Utilizing coffee sacks from PJ’s, repurposing leather belts from area thrift stores, and incorporating upholstery and vinyl remnants into the mix makes for some of New Orleans finest ethical accessories!

Check out the site and connect with RepurposingNOLA: Facebook / Twitter / Instagram


About Dominique Drakeford

My name is Dominique Drakeford. As an ethical fashion mogul and community activist, I am an “Ambassador for Sustainable Style”. Upon completing my Masters Degree from NYU in Sustainable Entrepreneurship & Fashion, I have ventured into spearheading my own Sustainable Fashion PR Company called Drake Natural. Through my work I express how fashion is a meaningful medium of awareness that has potential to create “upstream” opportunities for intervention and prevention. I am engrossed in life’s journey and I’m infatuated with learning, growing, and having fun!

Facebook / Twitter / Instagram / Tumblr


Myrrhia Fine Knitwear Makes Sustainable Clothing Look Beautiful

Myrrhia Fine Knitwear By: Patinka

Now that summer is here, (finally!!!) it’s time to put on some fun summer clothing, and why not make that some fun sustainable summer clothing? Summer brings a good opportunity to re-evaluate your wardrobe and look for new environment friendly options.

Let me introduce you to our friends from the West Coast- Myrrhia Fine Knitwear who take sustainable fashion seriously. MFK has been on the market for five seasons. They offer functional yet sophisticated fashion. The collection is refreshing and feels like the summer wind bringing fresh new ideas and inspirations.

Myrrhia Fine Knitwear

MFK clothing is made entirely in the U.S.A and fabrics are made from locally sourced yarns. All fabrics are carefully chosen and the colors complement the colors of nature. Each piece is made to order and created one at a time, with love and passion. The Spring/Summer  collection explores such fibers as un-dyed organic California cotton, as well as tencel that was harvested sustainably from Eucalyptus trees.

Designer Myrrhia Resneck, a resident of Oakland even rides her bike to her rather than driving, minimizing her carbon footprint. Cheers to that!

Check out MFK here.

Myrrhia Fine Knitwear


About Patinka

I find pleasure in writing and sharing ideas about my fashion. I enjoy fashion for what it is and how it looks and feels whether it is Chanel or a cool thing from a thrift store. I strongly believe there is a future in recycling and reusing fashion. My recent move to New York opens lots of opportunities and inspires me in ways I had never been inspired before. I started out as a model and that gave me an idea of what fashion is. That turned into another adventure- styling and blogging. I love creating stories through styling. I am always open on new adventures. What’s next? Hopefully much more to come.

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Ethical Fashion Collective Puts on Ethical Fashion Show in Support of Rehema Project

photos: Donald Linderyd


On May 1st a small group of students from the London college of Fashion known as the Ethical Fashion Collective, organized an ethical fashion show to raise money for the Rehema project.

Featured designers included People Tree, Komodo, Arthur & Henry, Ruby Rocks, Liora Lassalle, Choolips, Fair & True, Nancy Dee, Mia by Mia Nisbet, Jaded LDN, Monkee Genes, Cock and Bull, Riz Boardshorts, Brothers We Stand

The Rehema project works with women who are living in extremely difficult situations in Africa, teaching them textiles skills that give them an opportunity to provide for their families.

Check out Ethical Fashion Collective’s facebook to see all pictures and support the Rehema project.